The pandemic has accelerated the growth of a well-established digital marketing trend: video. With so many people at home during the pandemic, video helped create powerful connections between family, friends, and most importantly to our line of work: buyers and sellers.
This, coupled with the rise of TikTok and short-form videos, allowed consumers to realize the true power of video. For example, in a December 2020 study, almost 90% of consumers said that they wanted to see more videos from brands in 2021.
It’s important to note that with an increase in demand also comes a flood of competing content. With dozens of video platforms vying for center stage, it can be easy to get lost in the noise. Luckily, standing out is simple: hire experts like Boost who have the gear and knowledge behind the cameras and in post-production to elevate your video above the DIY phone content scene.
At Boost, we have our own dedicated photography and videography studio, b Studio, which has allows to meet the massive spike in client demand for video production. This dedicated space provides incredible versatility in fulfilling our client’s needs – everything from elegant product videos to documentary style interviews can be done in-house, with all the control, gear, and technology that high-quality, professional video content requires.