So you’ve just launched your new location and you finally have that official storefront with meticulously designed banners, signs, and merchandise. That’s terrific! Congratulations. But… What does your social media look like?
Social media isn’t just a trend to follow in order to “seem active to the younger crowd.” If you’re not using social media to bolster awareness and engage with targeted audiences, you’re leaving behind opportunities for growth, brand recognition, and serious amounts of money.
Ninety-six percent of small businesses say they use social media in their marketing strategy. Why? Because they know that social media is where they can reach consumers whenever they’re not actively in-store making a purchase.
Connecting with Consumers Anywhere and Everywhere
These days, using social media is akin to walking through the mall. You see people you know, enjoy some fun socializing, share news, and shop. Simply browsing social media nurtures the potential for a purchase.
According to new research from Facebook, 83% of people use Instagram to discover new products and services and 87% said they took a specific action, like making a purchase, after seeing product information.
Potential customers check your social media profile to get a feel for your brand’s presence, voice, style, and product/service offerings. If you don’t have a strong, available social media presence, consumers will move on to a business that does.
Digital Word of Mouth
Engagement with your consumer base is important, but it’s not enough for you to be doing all the talking. Positive reviews and influencer endorsements are critical to closing a sale, which means your social needs to show engagement from these sources. People won’t trust a business at face value alone. In fact, according to a 2020 survey on social media and online purchasing trends, 94% of customers say that positive reviews make them more likely to use a business.
But what if you don’t know how to ask for those positive reviews, or how to engage an influencer to endorse your product? And what’s more, how are you supposed to know what kind of content is compelling, how to target the right people, or even create a social profile that people will engage with?
Social media isn’t just one platform, it’s many, and they’re all complicated, multifaceted programs with their own rules, structures, and social cultures to understand. Social media is a lot to handle all on your own, but you don’t need to shoulder the whole burden yourself!
Social Media Management – the Dream Team
Marketing strategy and social media management work best when you collaborate with a team of experts dedicated to bringing your vision to fruition. You wouldn’t open a brick-and-mortar location without consulting a variety of experts on location, interior design, supply chain, etc… Your social media presence will require similarly careful planning and presentation as any physical location. Sure, you can try to DIY your online platforms, but the skill sets, time, and resources required to truly present professionally are often far outside the reach of a single person. For example, each of your business’s social media platforms should have the following:
An aligned and well-thought-out aesthetic
Long-term strategies and content plans custom-tailored to meet your business’s objectives
Synchronization between platforms and other digital assets (web, e-store, email, phone)
Search Engine Optimization through keywording, tagging, and search engine registration
Auto-response chat/email services
Consistent, branded messaging across all platforms
Regular posting curated to each platform’s audiences
Handling all that, where’s the time to run your business?
Marketing agencies can take care of everything from high-end, professional content to SEO-optimized pages and targeted ad campaigns. The result is an authentic online presence designed to target browsers who will engage with your brand and ultimately become customers – all while you maintain the time and energy you need to actually run your business.
Leveraging the power of social platforms to promote brand awareness, engagement, and authenticity is simply a must for any successful business. Social media has become the simplest way to engage with anyone and everyone all of the time. Trying to manage all these different priorities without the skills, expertise, and resources is akin to running a brick-and-mortar store all by one’s self.
Boost Media is a full-service marketing and creative agency that helps small businesses turn their online presence into revenue-generating platforms. When we run social media, you get a whole crew of experts joining your team and working toward your success.
Give yourself the space to run your business, and let us handle optimizing that business for the online world. Get in touch with us today to learn more.