Project Description

Boise Building Company

PORTFOLIO

Identity Rebranding • WordPress Website Design

Rebranding with an updated and modern look

Boise Building Company came to us with common problems many small businesses face.

One, their branding was outdated. They desired a cleaner, more modern look. Brand guidelines were also needed to maintain brand-consistency.

Two, their former web developer was no longer able to be reached. The website hadn’t been updated in years and used an outdated platform. The home listing section is extremely important, needs to be maintained and updated, and also be user-friendly so their realtors and staff could add, edit, and remove listings.

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Logo Redesign and Rebranding

Our creative team started with logo drafts and mock-ups, going through multiple rounds of revisions until we settled on the final branding package. The goal was to keep the original logomark, but update it. Outdated hashtags and slogan inclusions were removed for a cleaner, more modern look.

Boost Media’s standard branding guide includes all logo files in multiple formats for future use, a branded color palette, font files, and guidelines for logo use to ensure brand consistency into the future.

Once brand guidelines were established and the brand guide finalized, it was time to draft and mock up the website!

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Wordpress Web Development & Redesign

With a brand guide outlining the color palette and fonts to be used, the look of the website is defined.

At this point, our web development team gets to work with the website wireframing and working with our client to write and edit informative website content, images, and any needed graphics, which are then optimized for search engine results. When the content is approved, a full mock-up of the website is created for approval and revisions.

This project for Boise Building Company also included a listing section that needed to be user-friendly for those with limited WordPress knowledge. To achieve these requirements we achieved the following:

• Installed a user-friendly WordPress website builder capable of easy editing with minimal training

• Outsourced custom-coding of a full-featured listing plugin to simplify the process of adding, removing, and updating home listings

• Provided a training session and instructional materials to the client and real estates representatives to ensure a smooth transition to the new website

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