With a brand guide outlining the color palette and fonts to be used, the look of the website is defined.
At this point, our web development team gets to work with the website wireframing and working with our client to write and edit informative website content, images, and any needed graphics, which are then optimized for search engine results. When the content is approved, a full mock-up of the website is created for approval and revisions.
This project for Boise Building Company also included a listing section that needed to be user-friendly for those with limited WordPress knowledge. To achieve these requirements we achieved the following:
• Installed a user-friendly WordPress website builder capable of easy editing with minimal training
• Outsourced custom-coding of a full-featured listing plugin to simplify the process of adding, removing, and updating home listings
• Provided a training session and instructional materials to the client and real estates representatives to ensure a smooth transition to the new website