Once branding was completed, it was time to use chosen elements to build out a digital presence that matched. Our mantra at Boost Media is always to “tell the story” of our clients and partners, and we had a vision for how to tell SALT’s story through their website.
Establishing an online presence that is user-friendly for both clients and customers is always a top priority. For SALT, we knew we wanted visitors to feel like they knew Pepper, the owner, and the intention was to create a personal connection to her and her story. We didn’t want this website to feel like a faceless corporate store, but instead an inviting experience where the viewer felt a familiarity with the brand, product, and people involved – similar to shopping in a physical retail environment. To accomplish this, we made Pepper and her story prominent on the website, putting a face to the brand.
User-friendliness is always a priority from the moment a viewer lands on the homepage – especially for an ecommerce website. Streamlined navigation that makes the shopping experience easy and encourages a purchase is essential. Artistic styling and branding, followed by function, delivered a brand-consistent experience that was both practical and appealing to interact with.
Each website we build at Boost Media also includes content curation, keyword research, search engine optimization, and backend development. This project also included a plug-in to access SALT’s point of sale software, which allowed for an easy adaptation to a mobile storefront in 2020.
Ultimately, SALT’s website provided an online storefront that felt just as inviting and modern as the brick-and-mortar location.