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44° North® Vodka

2022-02-11T22:17:30-06:00

44° North ® Vodka

PORTFOLIO

Commercial Video Series Production ● Campaign Branding & Logo Design ● Social Media Management ● Paid Advertising Campaign

National Brand Ambassador Campaign

44° North® Vodka came to Boost Media with a brilliant idea: to create a bold new channel of engagement between their business and their distributors, loyal consumers, and anyone who loves craft cocktails and their unique, mountain west brand.

To accomplish this, they decided they would host a nationwide search for a 44° North® Vodka Brand Ambassador to represent their brand and drive awareness – but they didn’t know how. We helped show them.

  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media
  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media
  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media
  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media

Boost Media developed a four-phase plan that included the following tasks:

  • Design unique branding for the competition. This would be used on all digital marketing, competition assets, and even merchandise given to the finalists.

  • Create an introductory video explaining the competition and encouraging entry submissions

  • Implemented a paid nationwide social media awareness and lead generation campaign to build hype around the competition and generate competition submissions

  • Organize and schedule the “Finalist Weekend” and all contestant itineraries

  • Film the 3-day competition as a multi-episode reality-style mini-series in Boise, Idaho with multiple bartending and cocktail mixology challenges at numerous locations, interviews, and a grand reveal episode

  • Edit and produce the 7-part series for a national release

  • Promote and release episodes through various digital marketing channels in a coordinated, comprehensive, and organic paid social media campaign

This campaign had many layers and moving parts requiring a special focus on logistics, creativity, and execution.

Phase 1 | Branding a Nationwide Competition Campaign

We wanted the whole campaign to have its own branding that spoke to the unique nature of the competition, but was still recognizable as the 44° North® Vodka brand. At Boost, we regularly help brands develop fresh new brand standards and identities, but within this project, we had the opportunity to build new materials within the brand’s pre-established guidelines.

Boost designed distinct branding for the Brand Ambassador competition, and also for the “Campfire Cocktails” portion of the finalist weekend. Both branding assets were to be used as marketing assets, merchandising, and for future short-form video advertising.

The logo was designed to be recognized as the 44° North ® Vodka brand, but to differentiate the Brand Ambassador competition as well. A badge design was chosen as a sign of rank and excellence – all of which would be expected of a 44° North® Vodka Finalist and Ambassador. This badge would be used in apparel, merchandise, and signage during the in-person finalist competition.

Graphic logo created for 44° North ® Vodka by Boost Media
Graphic logo created for 44° North ® Vodka by Boost Media
Graphic logo created for 44° North ® Vodka by Boost Media
Graphic logo created for 44° North ® Vodka by Boost Media
Graphic logo created for 44° North ® Vodka by Boost Media
Graphic logo created for 44° North ® Vodka by Boost Media

Phase 2 | Campaign Creative and Digital Advertising

The search for the Brand Ambassador hinged on reaching skilled bartenders across the nation and encouraging them to submit a short video to enter. To accomplish this, we created a nationwide omni-channel digital advertising strategy utilizing eye-catching images and video on digital platforms like Facebook, Instagram, and YouTube to reach our target demographic – mixologists and bartenders.

The messaging of the campaign was tailored to suit the 44° North® Vodka brand. We were looking for a down-to-earth, community-focused ambassador to represent a home-grown, community-focused vodka.

Video Production

A professional, well-edited video was needed to introduce potential entrants to the 44° North® Vodka brand, explain the entry process, and entice this very specific bartending audience to submit a video to work with 44° North® Vodka. The project scope included:

  • Finding bartending talent to perform flair

  • Scripting narration for the 44° North® Vodka owner, Ken Wyatt

  • All storyboarding, planning, and scheduling of multiple days of commercial shoots, including managing talent and multiple locations

  • Post-production editing, audio, and color correction

Digital Advertising Campaign

A challenge of this campaign was reaching a very specific audience (mixologists and bartending) all across the country. Creative targeting via paid advertising became an essential component of this campaign.

YouTube and a variety of employment-focused Facebook/Instagram targeting was selected as the main vehicle to reach this audience. The national advertising campaign included:

  • Creation and execution of a 3-month content publishing calendar for competition awareness

  • Coordination and execution of a 3-month paid digital campaign to reach the target audience

  • Selection of popular YouTube bartending channels for a lead-in advertisement of the competition video

  • A landing page website designed to submit entries at 44northvodka.com

  • Local Boise influencer marketing through This is Boise

  • Press releases sent to select news outlets nationwide

  • Email awareness campaigns to new and current subscriber lists

In total, the campaign targeting strategy was successful and numerous qualified video submissions were submitted from coast-to-coast.

Phase 3 | Hosting a 3-Day Finalist Competition

Once the application videos were in and the finalists were selected, it was time to shift gears.

Creating a mini-reality series has many moving pieces requiring detailed coordination and organization. Video crews needed to be ready to go at scheduled arrival times for interviews and reactions. The finalist weekend schedule needed to be managed, including competition times, contestant activities, multiple location setups and lighting, and full-scale competition-style cocktail competition rounds. Boost Media directed the weekend from top to toe.

Once the finalists landed in Boise, we got the show on the road! Immediately upon touchdown we began filming arrivals and spent the entire weekend hosting, directing, and recording.

The finalist weekend meant long days for our management staff to ensure everything ran smoothly for the contestants, clients, venues, and our staff.

  • Coordinated with location owners and vendors, ensuring all filming requirements and acknowledgments were met. This included location scouting, blocking, and staging.

  • Set design, both in-house and on location. This included studio settings, restaurants, nightclubs, and outdoor patios.

  • Curating each contestant’s finalist competition schedule

  • Designing and printing welcome packets for each contestant, with personalized schedules, as well as on-location branding and signage for the competition events

  • Filming coordination and direction, including finalist preparation and direction, shot list management, lighting, audio/visual management, crowd management, and interviews

Graphic created for 44° North ® Vodka by Boost Media
Graphic created for 44° North ® Vodka by Boost Media
Graphic created for 44° North ® Vodka by Boost Media
Graphic created for 44° North ® Vodka by Boost Media

Campfire Cocktails Set Design

Day two of the competition required the creation of a campsite in a studio environment where the finalist would create a “campfire cocktail” using ingredients traditionally found when on a camping trip.

A large-scale campsite was created in our subsidiary b Studio [link] in downtown Boise, Idaho. A 15-foot green screen was utilized to add a Idaho mountain scenery background in post production.

The set design included bringing the camping experience to the studio complete with bark, a rock ring campfire site, camping chairs, and foliage to match the environment.

  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media
  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media
  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media
  • picture of behind the scenes video production for 44° North ® Vodka by Boost Media

Phase 4 | Releasing the Mini-series

With the competition complete, it was time to dig in and edit the footage. The story was split into seven episodes, each focusing on different pieces of the competition, eventually culminating in the big reveal episode in which the winner was chosen. Boost Media handled all of post production, from splicing and editing to audio synchronization and color grading.

While editing and post-processing was underway, awareness campaigns were crafted to build awareness and support each episode’s launch. Organic posts and stories designed to fuel engagement were scheduled ahead of new releases, while Facebook Premier and YouTube were utilized to launch each episode.

To wrap up the project, Boost Media provided a capstone analytics report detailing impressions, engagement, cost per click, etc.

But the ambassador campaign is only the beginning of this story… After the project’s completion, 44° North® Vodka approached Boost Media to handle the next chapter in the 44° North® Vodka Brand Ambassador story: building the social power and presence behind the Brand Ambassadorship.

Ready to Get Started?

Furever Posh

2021-11-24T12:05:05-06:00

FUREVER POSH

PORTFOLIO

Branding • Graphic Design • Printing

Pampered Pets for Posh Appearance

Furever Posh, a locally owned company, provides upscale clothing to the furriest members of the Boise community – our pets. Furever Posh approached Boost Media for logo and brand design and custom print and signage to advertise their niche business.

Furever Posh Branding Logo
Furever Posh Brand Guide
Furever Posh Packaging Design
Furever Posh Business Card Design

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Bourbon Bash

2022-04-28T17:20:56-06:00

BOURBON BASH

PORTFOLIO

Digital Marketing • Graphic Design • Social Media • Print Production • Photography • Video Production

Calling all Bourbon Enthusiasts

Boise’s Bourbon Bash is a dream for any whiskey lover. This annual event, hosted by Challenger Hospitality Group, is a massive celebration of bourbon spanning three full venues: Amsterdam Lounge, StrangeLove Nightclub, and Dirty Little Roddy’s Nightclub in downtown Boise. Boost Media provides creative graphic design, video production, photography, print production, and other digital assets, as well as deployment of digital marketing strategies, advertising, and social media awareness campaigns.
media created for Bourbon Bash in Boise Idaho

Bourbon Bash Promo (Video Production)

Creating a sleek, sexy product video is a critical tool in any creative media agency’s arsenal. Making this video was almost as much fun as attending the event.

Bourbon Bash offers attendees the chance to try some of the rarest whiskeys in the world. We decided that creating an elegant, exclusive aesthetic focused on these incredible whiskeys would be the focus of the video. We wanted viewers to see these glamorous shots of rare, expensive, hard to find whiskey bottles and get excited about the chance to try them.

Read about “How we did it”.

media created for Bourbon Bash in Boise Idaho
event cover for Bourbon Bash in Boise Idaho
social media post for Bourbon Bash in Boise Idaho
media created for Bourbon Bash in Boise Idaho
media created for Bourbon Bash in Boise Idaho
media created for Bourbon Bash in Boise Idaho

Ready to Get Started?

Pando

2021-11-29T17:13:42-06:00

PANDO

PORTFOLIO

Digital Marketing • This Is Boise • Social Media • Photography

A better party game

Created locally at Trailhead in Downtown Boise from the mind of Boise local Thomas Watson, Pando came to Boost in search of a successful launch campaign. We leveraged photography, social media marketing, and our subsidiary, This Is Boise, to spread the word about this fun, locally-created new party game.
picture of the card game Pando
picture of the card game Pando
picture of the card game Pando
picture of the card game Pando
picture of the card game Pando

Ready to Get Started?

FUNDSY Triple Crown

2021-11-24T17:49:10-06:00

FUNDSY TRIPLE CROWN

PORTFOLIO

Graphic Design • Social Media • Print Production

Raising the Bar to Help Raise Funds

The Fundsy Triple Crown Event, hosted by Fundsy, was a fundraising effort for their 2019/2020 beneficiary, The Peregrin Fund – World Center for Birds of Prey. Fundsy approached Boost Media seeking branding, graphic design, social media promotion, and print media production for the event

Ready to Get Started?

Bey Dey Promotion

2021-11-29T17:40:51-06:00

BEY DAY PROMOTION

PORTFOLIO

Digital Marketing • Graphic Design • Print Production • Social Media

Promoting a Day to Honor the Bey

Amsterdam Lounge loves to celebrate the great things in life, so it’s only natural that they approached us for help in promoting their bash in honor of one of humanity’s all-time legends: Beyoncé. To ensure their party lived up to it’s subject’s greatness, we launched a robust marketing campaign featuring in-house graphical assets, print campaigns, and social media coordination and deployment.

Ready to Get Started?

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